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The contents of this project are subject to NDA with Procter and Gamble

Project Overview

Skills Developed:

  • Design Research

  • Insight Generation

  • Ethnographic Synthesis

  • Prototype Testing

  • Lo-Fi Prototyping

  • Persona Development

  • Storytelling

  • Video Production

  • Presentation skills

Procter and Gamble has developed a new sustainable technology. Our group's challenge was to use human centered product design skills to integrate this technology into busy women's every day lives. 

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Through design research and iterative testing, we were able to deliver a consumer product design that brings delight, sophistication, and relaxation back into every day routines while minimizing waste.

PROCTER &

GAMBLE

DESIGN
PROCESS

1. To begin to understand our target user, we conducted in home consumer visits with 8 women

  • Developed initial journey map to begin to visualize key tension points

  • Identified 6 main user tensions that our team sought out to address

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2. To begin to explore and narrow in on potential solutions, we tested 34 prototypes with 13 women across 2 visits

  • Narrowed in on solution possibilities that users would desire

  • Identified positive and negative aspects of design ideas and iterated to test again

  • Further identified user motivations, desires, and perspectives to aid in identifying the best final solution

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3. Developed a final solution that meets consumer tensions, brings consumer delight, evokes a feeling of sophistication and relaxation, and minimizes overall waste​

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Consumer Journey Map, highlighting pain points and touch points where our product can have impact.

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Confidential Information

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A sample of select prototypes tested to help define our final solution

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Confidential Information

Synthesis

THE
TEAM
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FINAL SOLUTION

Meets Consumer Tensions

Evokes Delight

Promotes Relaxation & Sophistication

Minimizes Waste

Meets Manufacturing Requirements

Alyssa Brown

Ernesto Garcia

LiYing Peng

John Welch

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