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The contents of this project are subject to NDA with Procter and Gamble

Project Overview

Skills Developed:

  • Design Research

  • Insight Generation

  • Ethnographic Synthesis

  • Prototype Testing

  • Lo-Fi Prototyping

  • Persona Development

  • Storytelling

  • Video Production

  • Presentation skills

Procter and Gamble has developed a new sustainable technology. Our group's challenge was to use human centered product design skills to integrate this technology into busy women's every day lives. 

Through design research and iterative testing, we were able to deliver a consumer product design that brings delight, sophistication, and relaxation back into every day routines while minimizing waste.




1. To begin to understand our target user, we conducted in home consumer visits with 8 women

  • Developed initial journey map to begin to visualize key tension points

  • Identified 6 main user tensions that our team sought out to address

2. To begin to explore and narrow in on potential solutions, we tested 34 prototypes with 13 women across 2 visits

  • Narrowed in on solution possibilities that users would desire

  • Identified positive and negative aspects of design ideas and iterated to test again

  • Further identified user motivations, desires, and perspectives to aid in identifying the best final solution

3. Developed a final solution that meets consumer tensions, brings consumer delight, evokes a feeling of sophistication and relaxation, and minimizes overall waste


Consumer Journey Map, highlighting pain points and touch points where our product can have impact.

Confidential Information

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A sample of select prototypes tested to help define our final solution

Confidential Information




Meets Consumer Tensions

Evokes Delight

Promotes Relaxation & Sophistication

Minimizes Waste

Meets Manufacturing Requirements

Alyssa Brown

Ernesto Garcia

LiYing Peng

John Welch

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