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INTOX

HOW MIGHT WE EMPOWER YOUNG WOMEN TO MAKE MORE INFORMED DECISIONS WHEN DRINKING?
Project Overview

There are 1500 deaths, 700,000 assaults, and 100,000 sexual assaults and rapes annually on college campuses, many of which affiliated with alcohol and drug consumption.

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Our team sought out to leverage wearable technology to reduce these instances.

Skills Developed:

  • Pitching to Investors

  • Business Modeling

  • Strategy Development

  • Design Research

  • Insight Generation

  • Storytelling

  • Presentation skills

INTOX
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Intox is a disposable wearable sticker that tracks BAC in real time and screens for Rohypnals. 

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Networking stickers together with their friend group, young women can easily care for their friends throughout the night- an aspect that is critical to them.

HOW IT WORKS
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Young women share a pack of Intox stickers while getting ready for the party together.

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Before leaving to go out, friends "link up" to share data throughout the night.

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During the party, friends get alerts when action is needed- from getting water to getting help.

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The next morning, users have access to their trending data over time.

COMPETITION
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MARKET SIZE
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college students who drink alcohol
college students who
binge drink alcohol
underaged female college
students who binge drink
THE TEAM
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Alyssa Brown

Strategy

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Neha Kodi

UI/UX

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Christy Zhang

Product

For a full pitch deck and business opportunity analysis, please contact me at alyssaashlynbrown@gmail.com

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