HOW MIGHT WE ENABLE LIFELONG ORAL HEALTH WITH 3M PRODUCTS AND SERVICES AS AN ALLY?
3M wants to own a significant market share of the clarity aligners business. With new disrupters emerging such as Smile Direct Club match with common household names such as Invisalign, we created a strategic solution to give 3M a right to win in this competitive space.
Business Model Consideration
RISE BY 3M
An 8 part ecosystem empowering stakeholders to connect and maintain lifelong dental hygiene, supported by 3M products
solution component overview
For young adults transitioning to a first full time job, Rise by 3M provides a connection to their personal care network and convenient oral care
For dentists, Rise by 3M gives access to new client exposure and adoption. No longer needing to rely on Google reviews to get new customers, Rise by 3M brings security and peace of mind.
For 3M, Rise connects young adults to their dental care network, ensuring they will continuously consume more in office 3M products, and will benefit from choosing 3M clarity aligners over competitors.
solution mock ups
Types of Research conducted:
Experiential learning through competitor visits
Ethnographic phone interviews to learn about lifetime dental health
In home interviews to understand family dental care
In office professional interviews to understand family dental practices
Online research (youtube product reviews, parenting dental blogs, etc)
Journey map showing oral health, family connection, and relevant stakeholders throughout a persons life. This shows the relationship between family connection and oral health- and the drop off during young adult years, supporting our solution.
Since young adults are motivated by social relationships, they focus on pursuing cosmetics when considering oral health because they are driven by the ways others’ perceive them.
Young adults view dentist visits as a chore disconnected from their lifestyle, thus only utilizing in times of need rather than proactively.
During life transitions, weakened familial relationships lead to drop off in personal oral care.
When looking to make oral health improvements, young adults only consider implementing direct actions, such as whitening strips or toothpastes, as opposed to indirect actions, such as healthy eating, even though dentists call for a combination of both.
Despite a dentist’s ability to provide cosmetic benefits, young adults view dentist visits as a chore and grow disconnected from their care network when gaining independence from the childhood support structures that originally drove them to the dentist.
Gallery of work
business model canvas
From left to right:
Alyssa Brown (Me)